The Ben Sherman Shirt and Brand have been adopted by almost every youth culture or style movement of the last 5 decades.
Ben Sherman was a legend in his own right. A man described as "always embracing the new and the different"—someone constantly searching for the best of things. He disliked regularity, preferring to search out things that were perceived as unavailable to him. He was a passionate businessman with an artist’s soul.
The Idea and The Shirt
Ben started making shirts for other people. But soon his creative flair took over and he started designing his own shirts. Then in 1963 he was ready to launch the first Ben Sherman shirt.
The shirts were a huge success, offering something brand new and previously unseen in England.
Interestingly it was exactly at this time that the first British youth culture was in full flow; the post war teddy boys. This movement had shown a new generation of youth that clothing could be a key indicator of their beliefs and signal their belonging to a culture or movement.