With its distinctive target logo, British menswear brand Ben Sherman has been an icon of London style since it was founded in the city in 1963 by Arthur Benjamin Sugarman. Boasting 18,000 doors worldwide and with UK stock lists including ASOS, Debenhams and Thread - the brand has extended its reach far beyond the capital, thanks to its distinctive 1960s-inspired designs.
Mark Williams has been the Creative Director for Ben Sherman for almost five years, and has worked for the brand since 2006, when he joined as global head of menswear. He speaks to Drapers about his life with the brand and his creative inspirations.
Q. How would you describe the brand in one sentence?
A. Ben Sherman is a global British lifestyle brand with a foundation in shirt making since 1963.
Q. What's your favorite part of the creative process?
A. It changes depending on the project, but normally I really enjoy the initial conception of an idea and working with the head of design to turn it into a reality. Seeing the samples for the first time and working with them to create the brand vision will always be close to my heart.
Q. One piece of advice you would give your younger self?
A. Enjoy the moment more. Be present - the future will take care of itself.
Q. What are you looking forward to most in the year ahead?
A. I'm really looking forward to the Tokyo Olympic and Paralympic Games and seeing the Olympic Team GB walk out in their Ben Sherman for their opening and closing ceremony outfits. It will be a proud moment for me and the teams that have made it happen.
Read the full interview on Drapers.com